Luchemos por la Vida

Luchemos por la Vida ("Let's fight for life") is a non-profit organization whose primary purpose is to help prevent traffic accidents in our country. These accidents are the cause of 20 deaths each day (nearly 7,000 a year), more than 120,000 injured people each year, and terrible material losses (estimated in U$S 10 billion a year).

These figures are also too high when compared to those of developed countries, which have a fatality rate six to ten times lower (considering the number of circulating vehicles). In 2011/12, 876 people died in Argentina for each 1,000,000 circulating automobiles.

We know that in all developed countries there are systematic and continued efforts to reduce the number of street accidents, through campaigns designed to teach people and make them aware of this danger, as well as safety rules and appropriate laws.

Following this model, we created Luchemos por la Vida as a means to develop a new reality in traffic safety in our country.

Our main purpose: to help modify the habits of those who walk or drive on our streets every day, to be pro life, to reduce the number of dead and injured people significantly.

We understand that there are three main courses of action that need to be taken:

1. TO CREATE AWARENESS about the risk of traffic accidents among the public.
2. TO EDUCATE PEOPLE so that they learn to practice some life preserving habits (simple safety rules to reduce risks).
3. TO ENCOURAGE the passing of appropriate laws and their enforcement.